Nyika yemafashoni uye bhizinesi inogara ichishanduka, yakaumbwa nemaitiro anomuka kubva mukushandurwa kwezvinodiwa nevatengi uye maitiro. Muchirevo ichi, the Kutonhorera yabuda sechishandiso chakakosha chekutarisira mafambiro emusika, zvichibvumira makambani nema brand kuita sarudzo dzakasimba zvichienderana nedata uye zvakaonekwa. Asi chii chaizvo Kutonhorera uye zvinokanganisa sei zvikamu izvi?
Chii chinonzi Coolhunting?
Izwi Kutonhorera, izvo zvinoreva kuti "maitiro ekuvhima," zvinoreva nzira yekutsvaga yakanangana nekuziva uye kufanotaura mafadhi anouya uye maitiro evatengi vasati vava zvinhu zvakakurumbira. Iyi nzira inosanganisa zvinhu zvekuongororwa kwemusika, kutarisa kwetsika uye zvidzidzo zvemagariro, zvichiita kuti ive chishandiso chine simba kune akasiyana maindasitiri.
El Kutonhorera Izvo hazvina kuganhurirwa kuchikamu chefashoni chete, kunyangwe iyi ndiyo nzvimbo yayakabva uye kwayakawana mukurumbira mukuru. Nhasi, tsika iyi inoshandiswawo mune tekinoroji, chikafu, dhizaini, kushambadzira uye zvimwe zvakawanda zvikamu zvinoenderana nehunyanzvi uye kugona kutarisira shanduko. mutengi anoda.
Basa re Coolhunter
El Kuchengen ndiye nyanzvi inoona nezvekuita tsika iyi. Chinangwa chayo chikuru ndechekutsvaga maitiro matsva ari kubuda uye kupa maonero anokosha kuitira kuti makambani akwanise kuzvimisa zvine hungwaru. Asi ndeapi hunyanzvi uye ruzivo a Kuchengen?
- Analytical capacity: Un Kuchengen Iwe unofanirwa kukwanisa kududzira data uye kuona mapatani ayo vamwe vangapotsa.
- Creativity: Innovation munharaunda iyi inoda pfungwa yakazaruka uye yekugadzira kuti uone zvinhu zvinokanganisa.
- Marketing ruzivo: Kunzwisisa maitiro evatengi uye masisitimu emusika kwakakosha kutarisira zvinodiwa mune ramangwana.
- Cultural adaptation: Maitiro haasi epasi rose; yakanaka Kuchengen Iwe unofanirwa kukwanisa kunzwisisa zvetsika uye zvemagariro peculiarities pamusika wega wega.
Coolhunting uye maitiro ayo pafashoni
Fashion ndiyo chikamu uko Kutonhorera akatanga kuwana kukosha. Mafashoni emhando anofanirwa kugara achitarisira iyo nyowani stylistic uye inoyevedza zvido zvevatengi vavo, uye iyo Kutonhorera inopa hwaro hwakakwana hwekuzadzisa izvi. Mimwe mienzaniso yekushandiswa kwayo muchikamu chino inosanganisira:
- Dhizaini yekuunganidza: Mabrand anoshandisa zviziviso zvakatorwa kubva Kutonhorera kugadzira mitsara yezvipfeko inopindirana nayo mafambiro ari kubuda.
- Kusarudzwa kwemavara uye zvinhu: ari Coolhunters Vanobatsira kuziva kuti ndeapi mavara palettes kana machira achave akakurumbira mumwaka unotevera.
- Kushambadzira uye kushambadza: Iyi nzira inobatsirawo pakugadzira mishandirapamwe yekushambadzira inofambirana nezvinotarisirwa nevatengi vemazuva ano.
Kana iwe une shungu nazvo Moda uye iwe uchida kunyura mukati meiyi nharaunda, unogona kuongorora zvakasiyana madhigirii ekugadzira fashoni kuti unzwisise zviri nani masisitimu ari kumashure kweiyi indasitiri inonakidza.
Coolhunting munyika yebhizimisi
Kupfuura fashoni, Kutonhorera Izvo zvinewo zvakakosha pane zvebhizinesi nyika. Makambani anotora nzira iyi anokwanisa kutarisira shanduko mumusika uye kugadzira mamwe maitiro anoshanda. Izvi zvakanyanya kukosha mumisika yakazara uye ine makwikwi.
- Kuvandudza chigadzirwa: Kuziva mafambiro ari kusimukira kunobvumira makambani kuti agadzirise zvigadzirwa nemasevhisi avo kuti asangane nezvinodiwa mune ramangwana.
- Market segmentation: El Kutonhorera Inobatsira mabhurendi kunzwisisa zviri nani vatengi vavo uye kunanga zvikamu zvemusika.
- Kuderedza njodzi: Nekufanotaura shanduko dzinogona kuitika muindasitiri, makambani anogona kuderedza njodzi dzakabatana kusvika pakuunzwa kwezvinhu zvakakundikana.
Nzira yekuve Coolhunter
Iva Kuchengen Zvinoda musanganiswa wedzidzo yepamutemo, ruzivo runoshanda, uye kuda kuziva kusingagutsikane nezvetsika nemagariro. Masangano akasiyana-siyana anopa makosi ehunyanzvi mukati Kutonhorera, sai fashoni dhizaini kosi kana mapurogiramu akatarisana nekuongorora maitiro.
Uyezve, zvakakosha kuvandudza hunyanzvi hwekudyidzana uye matekiniki, akadai sekutarisa pasocial network, kuongororwa kwedhijitari data uye kusangana nenharaunda dzakakosha dzinopesvedzera pfungwa.
Zvishandiso zveCoolhunting muzvikamu zvakasiyana
Kunyangwe fashoni uye bhizinesi ari iwo anonyanya kufarirwa zvikamu, iwo Kutonhorera Iine maapplication munzvimbo dzakasiyana siyana. Semuyenzaniso:
- Tekinoroji: Ziva kufambira mberi kwetekinoroji inogona kushandurwa kuita zvigadzirwa zvinodyiwa zvakanyanya.
- Kudyisa: Fungidzira kuchinja mune zvekudya uye zvekubika zvaunofarira.
- Renewable energy: Ziva mafambiro ekusimudzira anokanganisa sarudzo dzevatengi.
Ongorora minda iyi kuburikidza nenzira yakavakirwa pa Kutonhorera inogona kuva nzira inoshanda yekugara yakakodzera uye inokwikwidza mumusika une simba.
Munzvimbo umo kumhanya uye kuchinjika kunoita mutsauko, iyo Kutonhorera Chava chishandiso chakakosha. Kubva pakugadzira fashoni inotevera kusvika kufanoona hunyanzvi hwetekinoroji hunozotsanangurazve hupenyu hwedu, nzira iyi ine mukana wekushandura maindasitiri ese uye kuvhura mikana mitsva.