Kukurukurirana kwekambani chinhu chakakosha uye chakakosha kuti chero sangano kana kambani ibudirire. Nenzira iyi tinogona kutaura kuti kukurukurirana kwekambani hakuna chimwe chinhu kunze seti yemaitiro uye zviito iyo imwe kambani ichataurirana kunze uye mukati.
Muchinyorwa chinotevera tichakuudza zvakadzama kuti kutaurirana kwemakambani kunosanganisirei, nei zvichikosha uye ndeapi mikana yebasa pazviri.
Chii chinonzi corporate communication
Kukurukurirana kweCorporate ndiyo seti yemaitiro uye maitiro anoshandiswa nekambani kukwanisa kudyidzana nevashandi, nevatengi, nevanoisa mari kana nevezvenhau. Chinangwa cherudzi urwu rwekukurukurirana ndechekuvaka uye kuchengetedza mufananidzo wakanaka unobvumira mishoni uye kukosha kwekambani kuzadzikiswa.
Kukurukurirana kwemakambani kuchasanganisira zviitiko zvisingaperi, sehukama neveruzhinji, kutaurirana kwemukati, manejimendi dambudziko kana kutaurirana kwemhando. Chimwe nechimwe chezvikamu izvi zvakakosha pakugadzirisa mukurumbira wakasimba uye wakasimba yekambani yambotaurwa.
Sei kutaurirana kwekambani kwakakosha
Kukurukurirana kunobudirira kuchava mutsauko kune imwe kambani kubudirira kana kukundikana. Izvi ndizvo zvimwe zvezvikonzero nei kutaurirana kwemakambani kuchikosha:
- Mukurumbira wakanaka wekambani unogona kubatsira kukwezva vatengi kana vatengesi, uye inogona kuchengetedza nekudzivirira kambani munguva dzenhamo.
- Kana dambudziko rikamuka mukati mekambani, kukurukurirana kwakanaka kunogona kubatsira kuderedza kukuvadza uye kubatsira kuti vanhu vavimbe zvakare.
- Kukurukurirana kunobudirira kunogona kubatsira kuwedzera hunhu hwevashandi uye kuti vavandudze zvibereko zvavo.
- Kukurukurirana nevatengi zvinobudirira kunogona kuwedzera mukana wekuti ivo vachakurudzira kambani. kune vamwe vatengi.
- Kukurukurirana kwakanaka uye kwakakwana inokubvumira kuvaka kumwe kuvimba pakati pekambani nevatengi vayo.
Ndeipi mikana yebasa ine kutaurirana kwemakambani?
Kukurukurirana kwekambani kwave nhamba huru yemikana yebasa. Tevere, ini ndichataura newe nezve iwo mabasa ehunyanzvi ayo akakodzera kana zvasvika pakuisa kutaurirana kwekambani mukuita:
- Veruzhinji vehukama vehukama vane basa rechokwadi rekutarisira chimiro cheveruzhinji cheimwe kambani. Mabasa ehukama neveruzhinji anosanganisira kunyora zvinoburitswa, kuronga zviitiko uye kutonga mukurumbira wekambani. Vanofanira kunge vari vanhu vane hunyanzvi nezve yekunyora uye kutaura kwekutaura uye kunzwisisa kwezvinobudisa nhau.
- Internal communication professionals vanoshanda kuona kuti vashandi vane ruzivo rwakakwana. Izvi zvichasanganisira kugadzira zvinyorwa zvemukati, kurongeka kwezviitiko zvemakambani uye kurongeka kwekutaurirana pakati pemadhipatimendi akasiyana. Nyanzvi idzi dzinofanirwa kuve nehunyanzvi hwekudyidzana kuti dziite basa nemazvo.
- Investor kutaurirana nyanzvi ichave yakatsaurirwa kupa ruzivo rwakakwana uye rwunoenderana kune vanogovana uye vanoongorora zvemari. Vanoshanda pamwe chete nedhipatimendi rezvemari kugadzirira mishumo yegore negore nemharidzo. Ivo vanofanirwa kuve neruzivo rwakakura rwemari uye accounting.
- Vanamazvikokota veCrisis management vakadzidziswa kubata mamiriro akakomba anogona kukanganisa chimiro chekambani. Vari kuzoita nzira dzakasiyana dzekutaurirana kugadzirisa matambudziko akasiyana nenzira yakanakisa. Idzi nyanzvi dzinofanirwa kuziva maitiro ekushanda pasi pekumanikidzwa uye kuita sarudzo nekukurumidza.
- Digital communication professionals vachange vachitarisira kuvepo kwekambani munyika yedhijitari. Izvi zvinosanganisira mawebhusaiti uye masocial network. Ivo vari kutonga manejimendi enhau media account uye kugadzira mhando yezvinyorwa zvinoyevedza. Vanofanira kuva nazvo hunyanzvi hwehunyanzvi uye unakirwe nehumwe hunyanzvi.
- Brand communications nyanzvi inyanzvi dzakatsaurirwa kugadzira nekuchengetedza chitupa chakafanana. Pakati pemabasa ayo kugadzira mameseji akakosha, kuronga mishandirapamwe yekushambadzira uye ive nechokwadi chekuti mufananidzo wekambani wakasimba uye unoenderana. Kana ari hunyanzvi, ivo vanozoda humwe hunyanzvi uye kunzwisisa kwakasimba kwebhizinesi rekushambadzira.
Muchidimbu, kutaurirana kwemakambani hachisi chimwe chinhu kunze kweseti yemaitiro anoshandiswa nekambani kuitira kudyidzana nevashandi nevatengi uye inopa akawanda mikana yebasa. Kune akawanda mabasa ehunyanzvi ayo akakwana pakushanda pamharadzano pakati pebhizinesi nekutaurirana. Nyanzvi dzinosarudza kutaurirana kwekambani dzinofanirwa kuve nekutaura kwakanaka kwazvo uye hunyanzvi hwekugadzira, mukuwedzera pakuratidza imwe chido chekuvaka hukama uye kubata mabasa akasiyana ekambani.